How Does Metal Finishing Enhance a Final Product?
Metal finishing is often the last step in the manufacturing process—but its impact is anything but minor. Whether it's a commercial product on display in a retail store or a high-performance component built for industrial use, the finish plays a key role in how that part looks, performs, and holds up over time.
As George Giering, President and CEO, puts it:
“So many people take for granted the finish that’s on every metal product out there. But it makes a huge difference in the longevity, quality, and appeal of the product.”
At Giering Metal Finishing, we understand that finishing is more than a surface treatment—it’s a performance layer. Here's how it adds real value to your final product.
1. Aesthetic Appeal
The first thing people notice about a product is how it looks—and a high-quality finish can dramatically improve the visual appeal. Whether you're going for sleek, matte, glossy, textured, or branded colors, finishing helps your product stand out in competitive markets.
In consumer environments like malls, restaurants, or retail stores, finishes are front and center. A poor finish can make even a well-designed product appear cheap or neglected. A flawless one, on the other hand, reinforces professionalism and quality.
2. Corrosion Resistance
A critical role of any coating—whether it’s powder, paint, or electrocoat—is to protect the metal from corrosion. Properly applied finishes, especially when combined with pre-treatment and conversion coatings, act as a barrier against moisture, salt, chemicals, and other environmental factors.
This corrosion resistance helps extend the life of the part, reduces maintenance needs, and ensures long-term performance, particularly in industries like automotive, aerospace, and architecture.
3. Durability in the Field
A well-finished product can stand up to wear, impact, heat, and UV exposure far better than unfinished or poorly finished parts. That means fewer scratches, chips, and failures in the field—which translates to better customer satisfaction and reduced warranty claims.
At Giering, our coatings are engineered to perform under tough conditions, and our pre-treatment processes help ensure they stay in place for the long haul.
4. Quality Perception
Even if the function of the product is perfect, the finish tells the story of its quality. In many ways, it’s the first (and sometimes only) thing a customer or end-user interacts with.
A high-quality finish communicates precision, attention to detail, and care in manufacturing. It shows that the product wasn’t just thrown together—it was built to last and built to look good.
5. Brand Differentiation
Finishing is also an opportunity to customize and differentiate your product. Specific textures, gloss levels, or brand colors can make your components more identifiable and aligned with your design language.
Whether you're an OEM, a product designer, or a manufacturer supporting multiple industries, the right finish helps bring your vision to life.
Let the Finish Do the Talking
While the design, material, and function of a product are all essential, the finish is what brings everything together—and makes a lasting impression. At Giering Metal Finishing, we help you choose the right finish for both protection and presentation.
Whether you need consistent batches of powder-coated parts, high-spec e-coating, or a cosmetic paint finish that shines in a showroom, we’re here to help your product stand out.
